J. WALTER THOMPSON
New York Festivals Grand Jury is the front line in selecting the World’s Best Advertising®. These award-winning creatives evaluate NYF’s entries from over 100 countries worldwide and determine which creative campaign will move on to the medal round. Not an easy task. It takes experience, brilliant creative chops, and dedication to their craft.
The 2018 Grand Jury of 300+ creatives are one of the most diverse juries on the planet, with advertising creatives from over 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
Christopher is a Senior Copywriter at J. Walter Thompson New York, working on Dannon, Gruppo Campari, Johnson & Johnson and Black Lives Matter. He started his post-graduate life as an options trader clerk on the American Stock Exchange, before deciding to pursue a career in advertising. Prior to J. Walter Thompson, Chris worked at Razorfish and Deutsch on a range of accounts including PricewaterhouseCoopers, Spotify and Mercedes-Benz. He has been honored at every major award show, including Cannes, D&AD, One Show, New York Festival and the Art Directors Club. Chris lives in Brooklyn with his wife and French Bulldog, conveniently named Brooklyn.
New York Festivals: Why judge…and how do you find the time?
Christopher Phillips: As a native New Yorker, it’s my honor to be a part of such a prestigious international award ceremony.
New York Festivals: What was the hardest ad you ever had to create and why?
Christopher Phillips: Every ad is hard. If the ad is not hard to pull off, it’s not going to be very good.
New York Festivals: What are your thoughts about clients/brands are creating in-house departments to create their advertising, how will/does this affect the industry regarding creativity in communications?
Christopher Phillips: At the end of the day, advertising is a business and to survive business must always looking for ways to streamline, cut costs, make more profit, etc. But I think that ultimately this trend of in-house agencies will swing back to outside agencies because, without a partner who can call the brand on its BS, brands will continue to make socially tone-deaf work like the Kylie Jenner Pepsi ad.
New York Festivals: Who gave you your big break in advertising?
Christopher Phillips: Frederic Bonn gave me my first job in Advertising at Razorfish NY. Besides giving me my break he is still my friend and probably the coolest boss I’ve ever had.
New York Festivals: What’s the single best piece of career advice you’ve ever received?
Christopher Phillips: There is no one single best piece of career advice, but Aaron Padin, JWT’s Head of Art & Design, recently told me “Don’t let the execution kill the idea.” It’s a simple statement but it really speaks to the core of what makes great advertising: ideas, not executions.