Heok Seong NG










NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.

The 2018 Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers and Marketing/PR pro’s all playing a pivotal role in selecting the World’s Best Advertising® winners.

2018 Grand Jury member, Heok Seong Ng is Chief Creative Officer for McCann Erickson Malaysia Kuala Lumpur.  He brings over 2 decades of industry experience to the judge’s panel. Throughout his impressive career, he’s worked in Malaysia and Singapore. Seong has had the privilege of experiencing numerous agency cultures while working at such prominent agencies as DDB, Lowe, Havas, Dentsu and now McCann, all the while helping them stay consistently in the Top 5 creatively.

Seong has sat on the jury at Cannes, AdFest, Spikes, Citra Pariwara in Indonesia and sits on the Malaysian 4As creative council. An award-winning creative leader, he’s received accolades at every major award show. But perhaps his biggest achievement thus far has been the many creatives that he has nurtured and mentored into award-winning creatives and creative directors. 

On Judging:

New York Festivals: What are your personal criteria for choosing award-winning work?  

Heok Seong Ng: What stopped me. What moved me. What surprised me. What enlighten me. What made me give a damn. What made me want to share it. What made me wish I had done it instead?

On Advertising: 

New York Festivals: In 3 words or less, what do you think about 6 second commercials?

Heok Seong Ng: Shorten interrupt advertising

New York Festivals: What are your thoughts about clients/brands are creating in-house departments to create their advertising, how will/does this affect the industry regarding creativity in communications? 

Heok Seong Ng: At the end of the day, it’s no different than competing with another ad agency. Ultimately it all boils down to the work. Is it any good and does it work? If it’s set up just to save money, in the long run, it will probably cost more to the brand. 

New York Festivals: What’s the single best piece of career advice you’ve ever received?

Heok Seong Ng: Forget your title, never forget that you are nothing more than a salesman!