CHIEF CREATIVE OFFICER
Hans Dorsinville, Chief Creative Officer of Select World, is one of the 300+ powerhouse Grand Jury members responsible for selecting the World’s Best Advertising. These award-winning international creatives evaluate NYF’s entries from over 100 countries worldwide and determine which creative campaign will move on to the medal round. Not an easy task. It takes experience, brilliant creative chops, and dedication to their craft. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
Appointed as Chief Creative Officer of Select World in 2017, Dorsinville leads the creative division for North America, building on Select World’s 25-year foundation as a global beauty, fragrance and fashion agency. Through a complete creative refresh, he is reenergizing and positioning Select World as an all-encompassing agency that can make any brand relevant and meaningful in today’s diverse culture.
Previously, at Laird + Partners, Dorsinville served as executive VP and senior group creative director since the agency’s inception in 2002. Throughout his career, he has been instrumental in creating bold and transformative work for numerous luxury and mass consumer brands in fashion and beauty, such as Donna Karan/DKNY, Bottega Veneta, Ermenegildo Zegna, Estee Lauder, Coty, Tommy Hilfiger and Lane Bryant.
His breakthrough work and message of body-positivity for Lane Bryant ignited a movement to not only accept plus-size women but to celebrate them. The highly engaging campaigns, from #ImNoAngel to #ThisBodyIsMadeToShine, led to him being named as one of ADWEEK’s creative 100 and put him on the list of the 18 Top Creative Leaders Whose Ads Are Breaking Through into Culture.
New York Festivals: Why judge…and how do you find the time?
Hans Dorsinville: Judging is a great opportunity to see work from all over the world that I might not have been exposed to. It’s also a great way to connect and share ideas and opinions.
You make the time!
New York Festivals: What are your personal criteria for choosing award-winning work?
Hans Dorsinville: I look for work that is memorable, relevant to the target and creatively executed.
New York Festivals: What are your thoughts about clients/brands are creating in-house departments to create their advertising, how will/does this affect the industry regarding creativity in communications?
Hans Dorsinville: I worked for ten years at an in-house agency. There are pluses and minuses.
Creativity comes from being open to the outside and constantly re-thinking, re-assessing and re-inventing. The in-house environment sometimes limits perspective and objectivity because you get caught in the day to day needs. The shift could affect the level of creative problem solving.
New York Festivals: In 3 words or less, what do you think about 6 second commercials?
Hans Dorsinville: Exciting. challenging. The future.
New York Festivals: Favorite music album of all time?
Hans Dorsinville: Prince CONTROVERSY