New York Festivals Grand Jury is the front line in selecting the World’s Best Advertising®. These award-winning creatives evaluate NYF’s entries from over 100 countries worldwide and determine which creative campaign will move on to the medal round. Not an easy task. It takes experience, brilliant creative chops, and dedication to their craft.
The 2018 Grand Jury of 300+ creatives are one of the most diverse juries on the planet, with advertising creatives from over 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
Grand Jury member, Gabriella Mirabelli is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and strategic consultancy.
In her role as CEO, Gabriella is responsible for the strategic consulting practice, client relationships, internal strategy and operational management of the firm. As a futurist, she analyzes and forecasts millennial and Generation Z/Digital Native media behaviors. She specializes in interpreting these behavioral patterns and providing practical steps that can be taken by organizations to adapt and thrive in the new environment.
Inc. magazine listed Gabriella as one of the "5 Unsung Heroes of New Media." As the host of the Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond.
New York Festivals: What cultural/social changes do you think will influence this year’s work?
Gabriella Mirabelli: The ever-growing power of social platforms and consumer’s desire to participate and communicate and even own branding conversations has really created a fundamental shift in how brands approach consumers. We’re fully into the attention economy and brands are working to be more authentic and connect in a sincere way with consumers. I anticipate that we’ll see a lot of innovation that takes these things into account and pushes the messaging out in a transmedia way.
New York Festivals: In 3 words or less, what do you think about 6 second commercials?
Gabriella Mirabelli: A brand taste.
New York Festivals: Who gave you your big break in advertising?
Gabriella Mirabelli: I made my break for myself. I’m a career changer and I went from management consulting to creative services by launching my own business.
New York Festivals: Did/do you have a mentor and what have you learned from them?
Gabriella Mirabelli: I’ve had different mentors as I’ve gone through life. I had inspirational teachers who encouraged me to see more possibilities than I originally saw. I’ve had bosses who showed me how politics played out and how to work with (rather than fight) them. As I’ve gotten older I’ve finally found women mentors. They have been incredibly valuable to me.
I also like to say I have ‘young-tors’ in my kids - - The next generation is forming the habits and creating the context in which we will be working, so my kids inform the hypotheses I test when I survey how young people are consuming media. The results help me to advise my clients on what to do. Everyone should have youngtors.
New York Festivals: How do you tap into creativity? What do you personally do to fan the creative flames?
Gabriella Mirabelli I’m a fine artist. I paint landscapes. When I need to recharge I lock the studio door and work through a painting. Everything else falls away and when I emerge I feel more clarity.