Troy Lim


Executive Creative Partner Independent, Singapore


Troy first made his mark when he was voted Best New Copywriter as a young lad at Singapore’s Creative Circle Awards. He has since hit Gold at Cannes, One Show and at IPA and Effies. He also been awarded the Yellow Pencil at D&AD and The Webby Awards.

At Ogilvy, Troy was Creative Director on BMW Asia, MCCY, KFC, picking up Effies and IPA Gold for HPB – the highest marketing effectiveness accolade ever awarded to a Singapore brand.

At Publicis, he led the agency to sweep effectiveness and marketing awards for Scoot, Audi and AXA. Across mobile, data, social and digital, capping 2016 with Campaign Asia’s Creative Agency of the Year.

He holds an Masters in Digital Management from Hyper Island and is experimenting with projects that blend design, creativity and technology.