Creative Director/Partner/Chairman Bob the Robot, Finland
Toni Tiusanen (35) is a creative director, partner and chairman of the board at Bob the Robot, one of the leading advertising agencies in Finland.
In 2006 Toni created Tony Stereo's XXL online TV show (which he starred himself). Music and urban culture related show quickly earned a cult like status gathering hundreds of thousands of viewers. At the same time Toni also had his own record label and booking agency Boulevard Music & Management.
In 2008 music had to step a side when Boulevard Helsinki was transformed in to Robot Creative Agency. In next few years Robot became the leading digital agency in Finland creating ground breaking content and marcom campaigns for the biggest clients in Finland. During the whole time Toni worked as a CEO and creative director of Robot Creative Agency.
In 2013 after years of close and successful collaboration Robot decided to merge with Finland’s leading advertising agency Bob Helsinki, creating the first truly integrated marketing agency in Finland, Bob the Robot. For the past few years Toni has worked as a creative director using his exceptional insight on music, pop culture and online consumers for some of the biggest clients in Finland such as Elisa, Rovio, Altia, Hartwall and Tokmanni. Toni has also been a jury member of 2015 Eurobest (Branded Content and Entertainment) and President of Jury at Vuoden Huiput (Digital Marketing).