Sébastien Boutebel


Creative Director McCann Paris, France

Seb has had the privilege of living many lives – all of them dedicated to creativity. As the son of a diplomat, he was raised all over the world, a tradition he continues with his own family today.
He has called New York, Detroit, Montreal, Sao Paulo, Dubai, Bahrein, London, Stockholm and Paris all home.

A diverse dose of cultures, people and adventures have given him a deep appreciation for different ways of thinking, collaborating and creating and the core importance of people in doing so.

He began his journey by studying film animation while working as a video game tester.

Since then his career has spanned both big international networks and smaller independent agencies, where he has consistently won all top international awards – most recently three 2018 Cannes Lions.

He is a big believer in kindness and cultivating a good heart and is known for his genuine and frequent smile (Although he unsuccessfully asked to have this part of the bio removed as he felt it was cheesy.)

As a creative director with twelve years in the industry, he has built his reputation on stylish and immaculate execution, a very strong pitch winning record, leading through positivity and great, conceptual ambition always balanced against a pragmatic plan.

To keep himself and others inspired, he devours cutting edge-popular culture by studying fashion, design, technology, advertising, music, art and current affairs.

Besides work, he cherishes time with his family and doing good, especially when it comes to the welfare of animals.

Of course he always makes time to cultivate his inner nerd through video games (PS4) and anime (Never dubbed).