Ricardo Medina


CEO & Co-Founder Paradais DDB, Ecuador


Ricardo Medina was born in Guayaquil, Ecuador in 1977. His career in advertising and marketing started when he was 23 years old, when he founded Markka Registrada magazine, which became an editorial icon in Ecuador.

In the year 2009, with two other partners, he co-founded Paradais, an integral advertising agency that in only 9 years has become one of the hottest agencies in Ecuador, and the fastest growing. Paradais is part of the DDB network since the end of 2017.

With him as CEO of Paradais DDB, the agency has set new standards in the Effie Awards, being the only one in the country to win 3 Grand Effie in the last 5 years. They have also won at festivals such as El Sol, El Ojo de Iberoamérica, Caribe, among others.

Ricardo has also participated as a jury of festivals such as El Ojo de Iberoamérica, Effie Awards, FIAP internationally and others locally such as the Lux Awards.