Péter Tihanyi


Partner and Chief Creative Officer Springer & Jacoby Budapest, Hungary

Since beginning his career 23 years ago at Ammirati Puris Lintas in Budapest, Péter has gained 17 years of creative leadership experience in the communication industry. He served as creative director of Euro RSCG Budapest from 2000 through 2007. From a worldwide agency he switched to an independent one, when he joined ACG Budapest as partner to spend the next 10 years as the CCO of the firm. Under his creative direction ACG has earned the EFFIE Most Efficient Independent Agency of the World title 3 times, while also collecting 4 Hungarian Agency of the Year awards. Just before turning 50, he decided for a new challenge: in 2018 he joined Springer & Jacoby Budapest as partner and CCO.

Peter is founding member and President of the Entrance Board of ART DIRECTORS CLUB HUNGARY, a regular lecturer of professional conferences, a 4-time president of the final jury for Golden Blade Hungarian National Creative Festival, while also serving as grand and final jury member of several international festivals such as NYFA, Cresta, Golden Drum or EPICA.

Considered to be a restless pioneer of the industry Péter is also famous for his cheerful and straightforward personality.