Pascal Gregoire


Founder/CEO LaChose, France

Native from the region of the Vosges, Pascal Grégoire went to Nancy to graduate a Master Degree in economics followed by studies at the Celsa in Paris.

In 1998, he starts his career at CLM BBDO as Account Executive. Philippe Michel spots him very quickly and decides to make him work in the creative sector. Then, he joins Havas where he is chosen to be the Creative Director of Eurocom agency at the age of 27.

 From 1992 to 1995, Pascal Grégoire assumes the same office at BCRC, an independent agency and becomes president of EURORSCG GBHR until 1988.

The same year, he creates the Parisian branch of Leagas Delaney, which is remarkably noticed with Adidas, «La Victoire est en nous» (Victory is in us) and «Tidy up» by Ikea, two multi-awarded campaigns in the world.

In 2003, he becomes President and Creative Director of CLM BBDO where he manages worldwide brands such as Pepsi, M&M’s and Uncle Ben’s.

Creative businessman and talent scout, he loves ideas that strike hard and true. Convinced that the digital will deeply transform communication’s jobs, he decides to create « la chose » in 2006.

 Brands :

Vuitton, Ikea (15 years), Clarins, Adidas, ING Direct, Orange, Mercedes, Pepsi, Total, Auchan, Road Safety.

Distinguishing marks :

A passionate and creative businessman