Muhammad Ali


Creative Director Momentum, UAE


Muhammad Ali is convinced that he's what you get if you cross Tony Stark, Hank Moody and (the actual) Muhammad Ali with a whole lot of MTV (the old MTV that played actual music). With 10 years of advertising under his belt, Mali started his career at the height of the global economic meltdown, and quickly grew from a copywriter at McCann, to a Copy Head at BBDO, and finally a Creative Director at Momentum MENA. Working with the likes of Kempinski, Fairmont, 7Up, Formula 1, BMW, Ferrari, Subway, Etisalat, Adidas, Etihad Airways, and Make-A-Wish Foundation, Muhammad has produced work that has been recognized at Cannes Lions, Dubai Lynx, MENA Cristal and other award shows.