Lars Wohlnick


Executive Creative Director Leo Burnett, Switzerland


Lars Wohlnick is an Executive Creative Director working at Leo Burnett Switzerland. After studying design in Berlin he is creating outstanding ad campaigns since almost 30 years now. His career as a designer and art director began in Hamburg in 1990 and after moving back to Berlin in 2000 he was co-responsible for the creative output of some of the most inventive agencies in Berlin, VCCP Berlin and Heimat Berlin amongst others. He created campaigns for a lot of well known brands: AirBnB, Asics, BMW Motorrad, BMW Mini, Deutsche Bank, Drive Now, easyJet, Ferrero, Fisherman’s Friend, Freixenet, Hiscox, Loctite, Media Markt, Mercedes Benz, Nike, Otto, Polartec, Powerade, Sky, Smart, Telefonica O2, Sixt and many more. He won several national and international awards and is a member of the Art Directors Club Germany. What Lars loves most about his job as a creative leader is to liase with impassionate, committed and talented people to create outstanding work.