Creative Director FP7/DXB, UAE
Born in Liberia, raised in Lebanon, and having lived in different countries while growing up, I always felt that I was a third-culture kid. Until I started working in advertising, in 2005, and found out that creativity has no cultural boundaries.
Ranked amongst the Top 15 Creative Directors globally in 2015, it’s been quite the journey since I started off in DDB, where I won the agency its first Cannes Lion. Since then, I have received almost 150 honours and accolades across Cannes, D&AD, One Show, Dubai Lynx, Loeries and Effies among others. Other than New York Festivals, I have also been a jury member in several festivals like Cannes Lions, AME Awards, among others.