Executive Creative Director Tonic International, UAE
Joao has been in the creative industry for over 11 years. Working in countries like Mozambique, Spain and the UK, his creative passion made him follow the sun all the way down the globe to the UAE where lead agencies like Horizon FCB, McCann Health and Tonic International.
Along the way he had the privilege of working on amazing brands and win several awards doing what he loves the most.
In parallel with his advertising career, Joao writes columns and reviews for Campaign Middle East Magazine and is currently working on a short film story.
He is a devoted crossfitter living the desert life and the other love in his life is his Golden Retriever, Baco.