Javier Urbaneja


Chief Creative Officer Havas Tribu, Costa Rica


Javier Urbaneja graduated from University of Cantabria with a degree in Physics. After a few years working in software development, he switched to advertising. He is passionate about making communication relevant for the people and applying technology to creativity. He first pursued this goal at DoubleYou, an Spanish digital agency, during his five years as Director of Technology.

In 2012 he became Executive Creative Director at DDB Spain, where he collaborated to the agency’s digital transformation and led the creative teamwork responsible for campaigns like “Abortion Travel” (2014, 5 Cannes Lions) and “Holograms for Freedom” (2015, 16 Cannes Lions). The latter became Cannes’ most awarded campaign of the year, and also the most awarded one in the history of Latin-American festivals El Ojo (4 Grand Prix, 21 Golds, 6 Silvers) and El Sol (2 Grand Prix, 6 Golds, 2 Silvers).

During his career, he has collected more than 300 international awards (Cannes Lions, One Show, D&AD, Effie, LIA, Eurobest, Ojo, Sol, among others).

He is the creative who came up with “Mission to the Moon”, Audi's international initiative to send a vehicle to the moon, awarded in Cannes Lions 2016.

In August 2015, he joined Ogilvy Costa Rica as Chief Creative Officer. Under his leadership they were local Agency Of The Year for three consecutive years (2014-2017). In 2017, he was awarded the only Central-American Cannes Lion, with the campaign “There Is Nothing to Celebrate Yet” for the National Insurance Institute.