Gerardo Pernía


Chief Creative Officer PALM ERA , Colombia


More than 20 years of experience working in transnational agencies such as DDB, FCB,Leo Burnett , BBDO and Publicis.

From copywriter to Chief Creative Officer has handled accounts such as: McDonald's, Lubricants Mobil, Banco Caracas, Banesco, Mercantil, Coca-Cola, Pepsi, Nestlé, Movistar, Brhama, Regional Malta, Plumrose, Oreo, Polar Ice, Gatorade, Doritos, Bayer, SC Johnson, Toyota, Renault, among others.

The last agencies where he have worked have maintained or improved your creative level, so is the case of ZEA BBDO that of being one of the last ones in the Festival ranking ANDA became the 6th in a year. On the other hand Publicis remained in the first 3 and in his last year he won the highest award as agency of the year.

Among his achievements are:

More than 150 awards between local and international divided as follows:
ANDA: 120. Lápiz Creativo: 14. Fiap: 8. Ojo de Iberoamérica: 4. Wave Festival: 2, Caribbean Festival: 5. Pinnacle DDB: 1. 7+ Leo Burnett: 1. Caracol de Plata: 1.  3 finalists at Sol de Iberoamérica and 1 finalist in Cannes.

On the other hand, he has been a jury of important festivals and has obtained other Outstanding recognitions:

4 times International Jury in the Eye of Latin America.

Jury at the 2014 New York Festivals.

Jury at the FEPI Festival 2016

Jury in the local ANDA awards several consecutive years and chairman of the radio category in 2013

Vice President of the Creative Circle of Venezuela 2015-2016.

Most valuable employee of Publicis Venezuela during 2014.

Regional awards of Publicis, Le Prix Spécial Du President 2014.

Agency of the year at ANDA 2016