Fabio Simoes Pinto


Executive Creative Director FCB São Paulo, Brazil


Having studied Robotics and Business Administration in São Paulo and Communication Design in Paris, Fábio has a diverse background and unique skill set. He is recognized around the world for his ability to bring these different disciplines to solving client challenges. He is a truly digital creative with integrated thinking, an incredible designer and innovator as well as a collaborative leader.

For 11 of his 20 years career, Simões was a pivotal member of F/Nazca  S&S’s digital offering. From 2010 to 2012, Simões worked as Creative Director at Saatchi LA and Team One, being responsible for the launch of the Toyota Prius V. He returned to Brazil in 2013 as JWT’s Head of Art. In 2015 he moved to FCB to work as Executive Creative Director. 

Simões has worked with accounts such as Nike, Coca-Cola, Skol/InBev, Nestlé, Mondelez, Uber, Toyota and Lexus, among others. He has received over 70 awards from the major international advertising festivals, including 30 Lions at the Cannes Festival. He was also part of the jury of several major international festivals.

“I believe that digital devices are so deeply integrated into our lives that we must create campaigns that reflect real modern human behaviors and not follow marketing strategies.”

“I have been working with communication design and technology for almost 20 years which gave me a deep knowledge and inspired a great interest in how digital platforms and A.I. are transforming the world. I am super excited about what innovations this digital industrial revolution will bring, and the changes it will bring to the communication business and how it will affect the relationship between customers and brands.”