Edward Tai


General Manager Inspire Advertising, Taiwan


Edward was Executive Creative Director in Inspire Advertising before he was elevated to General Manager. He was also one of the few creative people to step up to management roles among 4A agencies in Taiwan.

Edward starts his career in the advertising industry as a copy writer in 1990, and has worked in agencies such as McCann, JWT, Bates…etc. He has served for clients such as Nestlé, General Motors, Ford, Nokia and Heineken.

Edward’s work has been awarded at New York Festivals, Spikes Asia, ADFEST, Effie Awards and The Work, and was also honored as “Outstanding Communications professional Award” by TAAA (Taipei Association of Advertising Agencies) in 2018.