Partner and Strategy Director 3Headed Monster, USA
Crystal is a Partner and Strategy Director at 3Headed Monster, a full-service ad agency dedicated to building brands who are looking to make tomorrow better for those they serve. Crystal is a unique hybrid brand-digital strategist with deep experience guiding brand, digital and social strategy. Before becoming a Monster, she was the Director of Marketing Strategy and Analytics at SapientNitro Atlanta, where she led the digital experience strategy for Coca-Cola, MD Anderson and Whole Foods. While Crystal’s chops as a digital strategist are substantial, her foundation was built in brand and her resume there includes DDB NY, BBDO Chicago, UPROAR! Dallas/NY and Publicis Dallas. Crystal is active in fostering the Dallas ad community through her past positions on the AAF Dallas Board and being an adjunct professor at SMU. She also currently serves on the board for Women’s Dream Team Network, an organization fostering women in business. Crystal attended Southern Methodist University for both her undergrad and MBA. (PONY UP!) Most notably, she is a karaoke freak who crushes “Bette Davis Eyes” any chance she gets.