Claudiu Dobrita


Creative Director MCCANNPR,  Romania


A Political Science graduate, this failed diplomat has also been failing in advertising since 2002 in more than just one market. Prior to achieving shame as the CCO of FCB Bucharest, I have successfully made a fool of myself in Leo Burnett and Grey, with an international leap of faith as CD @Ogilvy Prague. To everyone's surprise, this brought me and my teams some awards and shortlists from funny people in awkward juries such as Eurobest, Cannes Lions, The New York Festivals, Golden Drum, PIAF, Clios, Internetics, EACA, Webstock, Effie, EuroEffie as well as the locally insignificant Ad'Or, AdPrint and FIBRA. Crazy enough, those people invited yours truly back to join them in the ludicrous act of judging others' talent in ADC*Europe, Golden Drum, Eurobest and New York Festivals.

Last year's FIBRA local awards show brought a Grand Prix, two golds and two silver useless door stoppers.

Former VP of ADC*RO (2015-2017), I have been teaching generations of clueless millenials since 2012 in the ADC School for young creatives.

In love with my wife Roxana, my daughter, Mara, literature, cheese and drums.