Christopher Smith


Creative Director The Richards Group, USA


Christopher Smith is a writer and creative director at The Richards Group in Dallas, Texas. In his 25 years in advertising, Chris has written for clients including Motel 6, Famous Footwear, The Home Depot, Zales, Amstel Light, H-E-B, Central Market, BMW, 7-Eleven, Red Lobster, LaQuinta, and dozens more. He has collected trophies from many of the ad industry’s most prestigious award shows, and has been featured in Communication Arts, Advertising Age, The Wall Street Journal, and more. In 2015 he was named to Adweek’s Creative 100: America's Most Inventive Talent in Marketing, Media and Tech.

A frequent advertising judge, lecturer, and educator, Chris also moonlights as an improv and standup comedian, emcee, and voice actor. He has co-authored three books of trivia and is a two-time Jeopardy! champion. He is an avid cook, voracious reader, enthusiastic but infrequent cyclist, and passionate collector (and imbiber) of single-malt scotch. A native of upstate New York and graduate of Penn State, he lives in Dallas with his wife Heather and their daughter and twin sons, all teenagers (hence the scotch).