Assam Khalid


Creative Director/Strategic Planning Director BBDO, Pakistan


Working as both a Creative Director & the Strategic Planning Director at BBDO Pakistan, Assam Khalid is one of the most prolific advertising award winners in the region, having won more than 150 international industry accolades in the last 4 years alone - including 2 Gold Cannes Lions. He is the #1 Strategic Planning Director in Pakistan & MENA and is one of the top 3 in the world as ranked by the Big Won Report in 2015. Armed with a Masters degree in Advertising from the University of Texas at Austin and over a decade of experience in creative communication, Assam has a real passion for creating disruptive ideas. His projects include “Beat Me”, “The World’s First Billbed” and ”Not A Bug Splat," that is displayed at the Tate UK and was recognized as one of the top 100 marketing campaigns by Warc in 2016.

He has served on Juries for a number of international advertising award shows and has been a speaker at the Dubai Lynx and the Spikes Asia International Festivals of Creativity. He has also been a speaker at the University of Oxford and the London School of Economics and frequently guest lectures at various universities across Pakistan. He has also been an instructor at the Lahore University of Management Sciences’ Rausing Executive Development Centre and has been invited to give many talks including 2 TEDx talks.

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