Founder/Director A Glass of Whisky Production, India
After spending over 15 years in advertising, while he was a Senior Creative director at DDB, Anand decided to take a sabbatical from agency life in 2014 to pursue his passion for film making. Having dabbled in ad film direction, whilst he was still in advertising; he wanted to take it further.
Since then, with every ad he has directed, Anand has perfected his skill, in most departments. Choosing his teams with care coupled with his experience in advertising, made him an asset especially when it comes to telling brand stories via the medium of film.
While Anand bagged various advertising awards and represented DDB at award shows as Jury on several occasions, the winning trend continued even as a director as he won the prestigious FICCI Frames Gold and Promax Gold for his work last year.
Currently, Anand Karir is recognized as the Founder-Director at A Glass Of Whisky production, while he is also associated with Boing (an advertising agency) to stay in touch with his first love, which is copywriting.