Alison Roberto

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ECD/Director Freelance, USA

 

I spent nearly a decade at MTV as an Art Director. It truly informed who I would become as a creative - obsessed with irreverence, in love with composition, kerning typography and telling authentic stories.

I went on to spend 15 years as a Creative Director in music and entertainment; crafting marketing campaigns, strategy, writing scripts, leading creative post teams and concepting short form social and A/V content. I bring those many years of marketing strategy, social and post expertise to my directing approach and how I work with the actors and crew. I am a fully independent Director with a production and post team. We are a small and nimble group of creative badass ninjas that deliver beautiful and thoughtful work. We concept, write, produce, direct, edit & finish commercials, promos, brand videos, music videos and social campaigns with complete attention to the platform and how the creative will be consumed.

From building a custom Vegas hotel suite with David LaChapelle for the MTV Music Awards, to singing Lyft karaoke with the girls from GLOW, the thrill of being in the moment, collaborating with amazing creative talent and allowing unexpected moments to create magic are just a few of my favorite things.

 
 
NewYork FestivalsFilm Craft