Alex Goldberg


Associate Creative Director Ogilvy Cape Town, South Africa


Alex is an Associate Creative Director at Ogilvy Cape Town and he just likes to make stuff.

While his business card says one thing, Alex doesn’t believe any Creative should fall under one title. He writes, illustrates, sculpts, shoots, collaborates and does whatever it takes to bring an idea to life.

Through this ethos he has gone on to win metal and wooden things at Cannes, D&AD, One Show, London International Awards, and several South African awards shows.

His career has taken him all over the world and he’s had the privilege of working with some incredibly talented people, on some of the world's most iconic brands like Volkswagen, KFC, OMO (Unilever) and Guinness.

While he loves to work on iconic names, Alex relishes the challenge of putting a no-name product on the radar as he did when he launched “We The Brave”, for the Elton John AIDS Foundation, with the first ad on South African TV to ever feature a gay kiss, proudly enraging homophobes along the way.

Alex likes to make work with purpose, that pokes the bear, and makes the world a little less boring.

When he’s not wrestling with that ever-elusive next big idea, he’s instructing Brazilian Jiu Jitsu, attempting to explain to his parents what a hashtag is, and occasionally writing in the third person.


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