Ahmed Tilly


Chief Creative Officer FCB, South Africa

Ahmed Tilly started as a writer in 1996 and worked at agencies like Lindsay Smithers FCB, Publicis, The Jupiter Drawing Room Cape Town and TBWA/Gavin Reddy. He moved up the ranks until 2005 when he started a small agency called Black River FC. Here, he helped create some of South Africa’s most provocative, most memorable, most audacious and locally relevant work for brands like Nando’s, MINI, 1st for Women, VUZU AMP TV and Channel O TV. His portfolio also includes work for some major international brands like British Airways, Toyota, Mazda and Virgin. 

Tilly has judged the Loerie Awards for over a decade and was fortunate enough to be a juror at The Cannes Lions Festival in 2015.

In 2016 he rejoined FCB as Chief Creative Officer, the same year he was recognized as “The Most Admired Creative Boss” by his peers in South Africa.

As far as awards go, Ahmed thinks he’s won at pretty much all the major award shows but he’s not sure. See, he has never kept a record of the awards he’s won because he’s never looked at statues as a validation of success. Judging the New York Festivals in 2019 however will definitely go into his CV.