Adriano Matos


Creative Vice President Grey, Brazil


Adriano is a Creative Vice-President (CW) with a passion for creativity and for developing creative talents. The recipient of more than 30 Lions in Cannes (including a GP), and also of numerous awards in D&AD, D&AD Impact, OneShow, Clio Awards, El Ojo (including a GP), Wave, CCSP, Effie Latam and Brazil, Adriano is known for inspiring creative teams to do outstanding creative work that drives clients growth.

Currently as VP of the Creative Team at Grey Brazil, Adriano’s focus is combining all creative disciplines - technology, content, PR, data, entertainment - to deliver world class integrated work. Under Adriano’s leadership, Grey Brazil has won more new business (+ 17 new brands) and creative awards than in its entire previous history, becoming the Most Innovative Brazilian Agency at Cannes for three years in a row (2016, 2017, 2018), the Brazilian Agency with the most awards in Cannes 2018, the most awarded agency in the world in Mobile in Cannes 2018 and the most awarded office of the Grey Network.

Adriano works with brands like P&G, GSK, Volvo, XP, Reclame Aqui and led campaigns such as “Corruption Detector”, “The Colour of Corruption”, “Volvo Live Reviews”, “The Canceller”, “On Hold Music Festival” and “P&G Olympic Moms”.

Prior to joining Grey Brazil, Adriano worked for Publicis, Moma, Wieden + Kennedy, Leo Burnett and DM9DDB (Agency of The Year in Cannes 2009) and had the opportunity to work for big brands including Nike, Fiat, Heineken, Coca-Cola and Honda.

Adriano has been on the juries of the most important national and Latam Festivals, including El Ojo, CCSP, ABP, Festival of Media LatAm Awards and Wave Festival.

In 2017, the Grey Network has officially recognized Adriano as their Latam Rising Star.

Adriano is part of Grey’s Global Creative Council.