Adriano Alarcon


Creative Vice President DM9DDB, Brazil


Adriano Alarcon, Creative VP at DM9DDB, is an art director and has 20 years of experience in the advertising market. With a degree in advertising and marketing, he studied cinematography at UCLA in Los Angeles, and has an MBA in Business Management from ESPM and a postgraduate degree in Art History from FAAP.

He’s worked at agencies such as AlmapBBDO, F/Nazca, FCB and Chiat/Day TBWA Los Angeles and has won more than 40 lions at the Cannes Lions Festival and more than 300 national and international awards for clients such as McDonald’s, Johnson’s, JVC, Audi, GM, Toyota, Nivea, Pinterest, among others. Alarcon also answers for world famous cases such as Nivea Doll, Price on the Jersey for Walmart and Instagram Menu for McDonald’s.

As creative director for McDonald’s, he was responsible for many successful digital cases and led the creation of the Heart Beats format, a global benchmark on Facebook to this day. As a film director, Alarcon directed dozens of video clips and commercials. Today, he is responsible for the integration of all creative sectors at DM9DDB Brazil.