Jordana Freydberg is an Executive Producer with London Alley in Los Angeles, CA. She began her career in live music in NYC, booking tours for an eclectic array of artists from cello virtuoso Yo-Yo Ma to legendary guitar shredder Joe Satriani. She went on to join Greenpoint Pictures as Director of Sales in 2010, successfully launching its national presence in the advertising and marketing industries. In 2014, she was promoted to Executive Producer, and in 2017, she moved to Los Angeles, where she established the company's West Coast office. In early 2019, she joined London Alley, where she'll be helping the company grow their commercial and branded business. Born and raised in Chicago and a proud University of Wisconsin alumni, Jordana still considers herself a Midwesterner at heart.