Fede Garcia

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Global Executive Creative Director, Huge


Federico “Fede” Garcia is an accomplished writer and creative lead with a reputation for delivering work that is by turns provoking, delightful, moving, and inspiring. He currently serves as Global Executive Creative Director at Huge, one of the most innovative digital agencies in the US. In addition to being an expert creative, he has distinguished himself as a careful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture. His career in advertising spans more than 20 years and over three different continents, as he moved from Buenos Aires to Tokyo and eventually NY. Throughout this journey, he has collected some of the most prestigious advertising awards, including Cannes Lions, D&AD, One Show, Clio, LIA and Effie, and his work has been featured in some of the most influential advertising publications, including reaching the cover of the prestigious Lüerzer's Archive Magazine.